Brown Bear

Did you know that Brown Bears were once native to Ireland and it is said the wandered North during the ice-age and are the ancestors of the Polar Bear? It was this fun fact that gave birth to the concept for this in-house brand for ALDI. The brown bear wrapped up in his hat and scarf ready for his trip to the north pole, features on each label in the range, with slight variations made when there was a need for a special edition.